I recently started following Maureen Johnson on Twitter. She is my favorite person to read besides David Swayne. Some people post important things, stupid things, occasionally silly things on Twitter. Maureen posts RIDICULOUS things. And it makes me happy. She wrote a social media manifesto that I thought I’d share with you, mainly because I like it.
The internet is made of people. People matter. This includes you. Stop trying to sell everything about yourself to everyone. Don’t just hammer away and repeat and talk at people—talk TO people. It’s organic. Make stuff for the internet that matters to you, even if it seems stupid. Do it because it’s good and feels important. Put up more cat pictures. Make more songs. Show your doodles. Give things away and take things that are free. Look at what other people are doing, not to compete, imitate, or compare . . . but because you enjoy looking at the things other people make. Don’t shove yourself into that tiny, airless box called a brand—tiny, airless boxes are for trinkets and dead people.
When people talk about social media as a platform, I get a little confused. I know that you CAN use it that way, but why would you? You have the opportunity to make real relationships with people, to have conversations and explain dreams. Which is why Maureen Johnson’s manifesto speaks to me. I agree with her whole-heartedly.